Resources for Sellers

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Sell My House—Gainesville FL Best Practices

I hear it often: “I want to sell my house ( in  Gainesville) at the highest possible price — what should I do?

Short answer: Call  Ben!  With me as your guide and listing agent, you’ll avoid errors and make the positive choices that lead to selling your home at the top dollar price the market will bear. You can also count on smooth transactions and an all-around enjoyable selling experience.

Selling your home is a complex process with high stakes.  Here, I will share with you how I and my company, Focus Real Estate Group, have successfully marketed and sold more than 200 million dollars of residential real estate in the Gainesville, Florida and adjacent areas over the past 12 years. This achievement is the result of our proven marketing approaches and the timely, custom-researched selling information we provide to our customers. Let’s start with the valuation.

How Much Can I  Sell My House For?

Selling a house starts with determining how much your house is worth.  I’ll help you establish that with a free home valuation.  Once we know it’s current market worth, I’ll suggest what you can do to increase its appeal and value with cost-effective renovations, and what your listing price should be.

Every home and neighborhood offers a unique value mix. We strategically position properties in any market and price range to obtain the highest selling price that market will bear. Again, we start with a free Home Valuation.

Ben’s Way to ‘Sell My House’

On the ground, it starts with my large, distinctive Home for Sale sign, and right away, I will reach out to my personal list of prospects – individuals and families I know who are actively looking for a home, or will be in the near future. Locally, I also have a network of investors and other Realtors. One of them might be the right buyer, or know the right buyer for your property!

Why Should I Choose to List My Home With a CHMS Realtor?

I am a Certified Home Marketing Specialist (CHMS) Realtor. This comprehensive training taught me how to best stage a home, the psychology of buyer appeal, market value analysis, proven home marketing strategies, best practices in describing and photographing a home for maximum sales appeal, and practical measures to avoid ‘buyer turnoffs’— everything from pet odors to clutter. I will also advise you on the best time to sell, based on market factors and your own circumstances.

Providing that they are necessary for your home and market combination, we also organize and promote open home events, create/distribute custom feature sheets and flyers, and can have your home professionally videotaped for internet distribution.

House for Sale Listing Syndication, Marketing, and Advertising

We use multiple proven approaches to let potential buyers know about your home for sale. When you list with Focus Real Estate Group, your home-for-sale details are published on this premiere website,, as a featured listing. It’s also published in every local and regional website that subscribe to the GACAR (Gainesville-Alachua County Associaton of Realtors) Multiple Listing Service (MLS), and when appropriate, in specialty websites that target students and professionals at the University of Florida and Santa Fe College — but we don’t stop there! Through a process called MLS syndication, and direct advertising contracts, your home gets national and even international buyer exposure by having your listing published in 80+ top-level Real-Estate, homebuyer and related websites including Realtor, Point2Homes, Zillow, Yahoo, Facebook, and AnnieMacWorx. Yet another marketing avenue is our relocation network.

Please call or text me today at 352-682-9704 so I may share my experience and home-selling success with you by listing and marketing your home to a wide local, nation-wide and even international audience of home buyers.

Help for First Time Home Sellers

If you are selling a home for the first, time, you’ll hear some unfamiliar terms. See our Glossary of Real Estate Terms. You’ll also want to check out Sellers Secrets, my concise guide of do-it-yourself approaches to boost curb appeal and increase the sale price of any home.

Call These Trusted Real Estate Pros

If you need to make repairs or renovate your home before putting it on the market (and as your selling agent, I’ll be sure to provide guidance on what to do and what not to do), I am glad to recommend these trusted real-estate professionals(including plumbers, roofers, painters, handymen, heating/air-conditioning specialists and quite a few more…) to help you get your home in top selling shape.

Most of all you need an experienced Realtor at your side, guiding you at every step.  I’ll market it in all the right places. I’m there for you until the big check is in your hand, and beyond.

Seller's Net Proceeds Calculator

Calculate how much money you will have when you sell your existing home:
Sales Price of the Home:
Real Estate Commission:
Balance of First Mortgage:
Balance of Other Liens:
Month of Your Closing:
Your Property State:
Other Fees Paid:
(unless known, use a 1% assumption)
Based on the information you have provided, the sales price of the property will be distributed as follows:
Real Estate Commission:
Amount Due Lien Holders:
Property Taxes Due:
Other Fees Paid by Seller:
Amount Owed at Closing:
Net Proceeds to Seller:

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